Photocall, a very effective offline marketing tool

Although digital marketing has become very widespread in recent times, large companies are aware that they still have to rely on offline marketing to take advantage of the best opportunities. The combination of online and offline resources has become the best trend and one that large companies have come to adopt.

Photocall, a very effective offline marketing tool

Although digital marketing has become very widespread in recent times, large companies are aware that they still have to rely on offline marketing to take advantage of the best opportunities. The combination of online and offline resources has become the best trend and one that large companies have come to adopt. They take advantage of the latest marketing strategies and this is more likely to bring them benefits.thinking of social networksA good demonstration of how it is possible to reach a marketing environment that combines online and offline activity can be seen in social networks. Companies benefit greatly from expanding their social profiles massively, gradually reaching more followers.

Digital marketing relies on these profiles to create a direct communication channel with the public and give the opportunity to communicate all kinds of news and business initiatives. But to reach further the online marketing and social networks need a dose of external support, offline tools come into play and are looking for an offline support that enhances online marketing as it values the use of initiatives that provide an added point of interest to users. This is the case with photocalls, which can be seen at http://www.todorollup.com/photocall/ and which provide highly visual spaces outside shops or in prominent stands at events and other places where large numbers of people congregate. These photocalls allow the public to feel interest in the brand or product and to get closer to what is being publicised, while it is common for users to take photographs in the photocalls and then publish them on their social network profiles with their own hashtags.

This provides a good boost to the digital marketing initiative. A boost that can be even greater if a way of interacting with users is created. For example, they can be challenged to publish a photo taken in the photocall and then the photo that I like most or that I like in the social networks gets a great prize. This is a good system to boost the online marketing campaign, which will achieve a significant improvement as there are many people who will start to share their photo and all this without having to invest absolutely nothing.